The new ecommerce site offers a wider range of one-of-a-kind girls’ special occasion dresses, each with the brand’s signature exquisite finishings and sumptuous fabrics.
May 15, 2013 (Sunnyvale, CA)—Sweet Bzz & Daisies greets spring with new styles and a redesigned site that better reflects the brand’s nature inspiration. The collection now spans lightweight spring/summer dresses and luxurious fall/holiday looks perfect for weddings, religious occasions, holidays, birthdays and picture days. The one-of-a-kind pieces feature heirloom-quality materials and embellishments designed to make little girls feel special and cherished. And the exclusive nature of each piece will be appreciated by discerning mothers and grandmothers who wish to create unique wardrobes for their children.
“The Sweet Bzz & Daisies line has given me a creative, tangible way to celebrate the beauty we find all around us in nature. I’m excited that the expanded selection will give more little girls the opportunity to dress in a garment created especially for her,” says owner and designer Dipa Suri. “And the new website allows consumers to get into the Sweet Bzz & Daisies spirit immediately while shopping for their little ones.”
The line combines texture, pattern, color and hand-executed details for looks that span dressy printed cotton dresses to fine silk occasion wear. As you might expect, the collection blooms with an abundance of florals from prints and hand embroideries to ribbon buds and petal collars. The details continue with hand beading punctuating many styles, smocking lending a traditional air and French lace playing a supporting role. Unexpected touches flourish throughout the line, including the silver cording and embroidered floss latticework effect adorning the raw silk Stars To See dress. The silk shantung Nature’s Sweets creation boasts a silk organza overlay that emulates rose petals. To round out the offering, traditional holiday favorites like velveteen fabrics and Tartan plaids appear specifically for festive year-end gatherings.
Cream, baby blue and blush tones welcome spring and summer while richer hues like berry, crimson and navy are plentiful for fall and holiday. Each dress is finished with French seams for comfort and durability. On average, prices range from $80 to $400.
The new Sweet Bzzs and Daisies website, which can be found at www.sweetbzzanddaisies.com, is alive with nature references. It also provides larger, enhanced images to give shoppers a better view of the intricate details on each garment. The site is also easy to shop thanks to its intuitive layout and clearly labeled categories.
Dipa Suri rediscovered her creative side with the birth of her niece, which inspired her to take up heirloom sewing. After retiring from a career in aerospace engineering, she began to expand her sewing and embellishment techniques, eventually discovering a penchant of Japanese embroidery. With a wealth of experience, she designs the Sweet Bzzs & Daisies collection to reflect her love of nature. Like a flower or a snowflake, each dress in the line is unique, underscoring her belief that each child has her own personality, which deserves to be celebrated.